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Thursday, July 17, 2008

A good start to optimizing your site for Google search

In addition to participating in the AdSense network, you may also be
interested in having your site ranked in organic Google search. In this
post, I'll highlight some important points for search optimization.
While there's no a magic formula to make your site show up first on a
search results page, there are some good practices when it comes to
links, design, content, and the structure of your site.First of all, as
a reminder, Google organic search and AdSense are independent of each
other. Displaying AdSense ads on a site won't change the ranking of the
site in Google search in any way. So it follows that sites containing
AdSense ads don't receive special treatment in Google search [see in up... to searching in web]. Ranking
in Google search is based on many different algorithms, and
optimization for search is a long, continuous process. For these
reasons, and because the techniques might violate our guidelines, we
recommend avoiding any techniques that claim to optimize your ranking
very quickly or radically. If you have concerns or questions, you can
consult other webmasters on a number of forums, including Google's
official forum for webmaster-related issues.We encourage you to monitor
the quality of your site's backlinks -- links from any site directing
to your site.
To increase your site's popularity, check if other sites
that discuss similar topics or have a similar reader base are aware
your site exists. Outgoing links are also important and should comply
with our guidelines. When you create a link to another site, we
recommend first asking yourself: "Is this link going to be useful for
my visitors?" or "Is this link likely to be clicked by my visitors?".
Don't participate in link schemes or buy/sell links that pass PageRank,
as it is against our guidelines and may hurt your site's performance in
our search results.Here are some tips for structuring your site:

- Your pages should have a clear hierarchy and relevant internal links.
We also recommend creating a Sitemap and using Google's Webmaster
Tools. These tools are useful, user-friendly and will provide
information such as where your backlinks come from or which queries
visitors used to reach your site.

tags that are explicit and useful for the user. For- Use
example, avoid a title like "Homepage" or "Welcome to my site".

- For images, use ALT attributes to describe appropriately what the
image is about. We've recently created a quick and useful YouTube video
to further explain this topic:Also, adding original and compelling
content on a regular basis may help Google crawl your pages regularly.
It can have the added benefit of attracting links to your pages too.
Finally, design your site with your users in mind, and be patient and
consistent in your efforts. To attract quality backlinks and develop
your optimization strategy, it's important to keep a clear structure
for your pages and regularly add organic content.Posted by Ambroise
Fensterbank - Search Quality Evaluatorhebathebat

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Posted By Inside AdSense Team to Inside AdSense at 7/11/2008 11:41:00 AM


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